And I will prove it to you, but first, in case you are unfamiliar with who I am, I am the co-creator of SuccessfulChiro.com which offers free information for running a successful practice, along with related training programs (which culminates to our flagship training product: “Patients to Profits – The Complete Chiropractic Success System”).

In 1997 I published my first book, “Success for the New Chiropractor” (rated 10/10) and a few years later also published “Ultra Success in the Business of Chiropractic” (rated an unheard of 11/10 – also by the reviews at Dynamic Chiropractic). 

Since then I also published “The Psychology of the Successful ROF”, “The 2-day Chiropractic Workweek” and “I’ve Graduated…Now What – Exploring Your Career Options as a New Chiropractor”.

The last few years I’ve taken great joy in helping other chiropractors achieve their dreams through specialized one-on-one coaching (https://HireADC.com).

I’ve opened, managed, bought and sold 16 practices over the years of every type under the chiro-sun and have consulted with hundreds of chiropractors while still practicing part time.

So, the Big Question is… How did I discover this no-cost marketing strategy?

DISCOVERING THIS NO-COST METHOD FOR BETTER RANKING IN SEARCH ENGINES WAS BY ACCIDENT.

In 2009 the economy and insurance reimbursement in my state tanked. I owned several high overhead, very expensive to operate offices. I was able to consolidate my practices, but it was a wake-up call.

I decided that I was over it. I wanted to keep practicing at some level because I LOVE all the good things about being a chiropractor – but I was done with insurance.

So, along with that desire for a low overhead office, came the need to develop an online marketing plan that also involved no expense. 

I have been marketing on the internet and on social media for years, but not to this extent (where I was going to rely 100% on it for this practice as a key component of the business model). 

That being the case, I dove fully into the world of review generation and aggregation. Not only have I never looked back, it has enormously exceeded my expectations!

Let me show you.

I practice in Phoenix Arizona. A large and very competitive market.  

In a town with a metro population of over 4.5 million when you search for “chiropractor in Phoenix Arizona” on Google this is what you’ll see:

As you can see, Yelp has the #1 position. 

You will NEVER beat Yelp in local SEO! 

Don’t believe me? Try it! Type in “Chiropractor in ___________ city” and notice what’s almost ALWAYS on the first page. A link to Yelp! And most often it is the first position in the organic listings.

Not too shabby for a relatively new small practice in big town where I KNOW tons of chiropractors are spending hundreds to thousands of dollars per month for SEO services, and I am outperforming them with ease, for zero expense!

An important component of this too is that most chiropractors I meet think collecting reviews is just too hard, and Yelps filtering process is too restrictive, and so on. Or they just hire it out and waste money. 

But I love the fact they think this because it presents me a tremendous opportunity to dominate! 

If it were a walk in the park everyone would do it and I would have no competitive advantage. But just let me show you how and it will be much easier than anything else you are doing to market your business, I promise you!

Well now that the cat is out of the bag why don’t I show you a few other insights into how well this is working for me.

Here is a look at the same search in Yelp for “Chiropractor in Phoenix Arizona” Incidentally, I have never paid for Yelp ads: